There is no cloud it's just somebody else's computer. Apple and Google trying to decive people into believing that by paying for it person actually buys the phone and gets private space in their cloud for backups, well not really ... https://www.reuters.com/article/us-apple-fbi-icloud-exclusive/exclusive-apple-dropped-plan-for-encrypting-backups-after-fbi-complained-sources-idUSKBN1ZK1CT