How much worse could it get, right? Well think about agent to agent ad trading. While that part is still questionable to come from ad industry. Think about tech that is already here, how much could you trust your agent or AI chatbot? With AI first search there is no list to choose from, only spot number one.
Link: https://digiday.com/media-buying/58-of-ad-execs-expect-agentic-buying-to-hit-scale-within-a-year-according-to-iab-europe-research/
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