Cloud providers came together with set of Trusted Cloud Principles. You may ask what's wrong with this, looks like really nice initiative. However if you look closer, it's skewed towards cloud providers ability to access/store your data. One very important piece is missing in that initiative is ethical behavior of those providers and equal opportunities for legal expression. In other words there is nothing about those providers censoring you when you view is different. https://trustedcloudprinciples.com/