Profit is a sole driver for any for profit corporation, so when you see some companies claim that they are solving your problem, improving your quality of life, making something convenient for you and all of that for free, beware they might be misleading you. Some might be playing long game, using that feature as bait, but the ultimate goal is to sell your attention to advertisers. This feature won't see daylight unless it can show ROI. Now, think about smart cars and other smart devices.